Marketing Project Manager
Orlando, FL 32819
The Marketing Project Manager will be responsible for managing the day to day coordination, implementation, and data validation of the company’s resort marketing attribution platform (Connected Attribution).
The Project Manager will be the key liaison between attribution vendor and key stakeholders.
Wil be managing project plans with deliverables and coordinating with key stakeholders to ensure timely delivery and consistency of data.
Will work on validating and confirming that the reporting output is accurate and adhering to the taxonomy and hierarchy set up by the marketing channels.
Will also manage the Paid Media reporting for the Omni-channel team by validating and extracting data from each respective platform for analysis conducted by the team.
Will represent the Omni-Channel analytics team in meetings pertaining to the new marketing platform and will work directly with marketing partners to ensure accuracy and proper aggregation for the ensuing modelling process.
Will also assist the data science team with information needed for event stream modeling, including taxonomy validation and data preparation.
High school diploma or GED
Bachelor’s degree required
1-5 years of project management experience with an emphasis on paid digital media, web / ecommerce, and CRM preferably in support of marketing and sales functions in the entertainment, travel or amusement park industry; or equivalent combination of education and experience.
Demonstrated experience in managing projects with significant and far-ranging impact on the performance of the business in both the short- and long-term as well as requiring significant financial and resource investments.
Very strong organizational and problem solving skills.
Strong project management competency managing cross-functional roles without direct supervision.
Experience in extracting and validating large datasets.
Advanced experience with DoubleClick Campaign Manager (DCM).
Strong attention to detail.
Understanding of marketing attribution strategies.
A track record of performance meeting targets and objectives.
Demonstrated expertise in executing within or analyzing marketing channels such as Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce.
Expertise in understanding marketing integration between Paid Media, Web, CRM, Direct, Social Media, PR, Search, and Ecommerce
Passion for entertainment industry and guest experience optimization
Understanding of segmentation and targeting
Experience with business intelligence reporting tools and dashboards
HKA Enterprises is a global workforce solutions firm. If you're seeking a new career opportunity or project experience, our recruiters will work to understand your qualifications, experience, and personal goals. At HKA, we recognize the importance of matching employee goals with those of the employer. We strive to seek credibility, satisfaction, and endorsement from all of our applicants. We invite you to take time and search for your next career experience with us! HKA is an EEO Employer who participates in the US Citizenship and Immigration Services E-Verify Program.