Consumer Marketing Analyst
Orlando, FL 32819
The Consumer Marketing Analyst will participate in the design, development and implementation of ad-hoc research projects for the purpose of better understanding both current and potential guests, and business issues.
Will conduct marketing and sales research including ad testing, product naming, brand awareness and health tracking
Operational research on in park guest behaviors, preferences, and reactions to new and altered ride, merchandise, and dining experiences Research that supports Strategy and Business Development in market sizing and segmentation
Other ancillary ad hoc projects research needs
High school diploma or GED
Bachelor’s degree required
Master’s degree not required, but preferred; highly relevant to this industry.
1-5 years of experience in marketing research on either client or vendor side required, or equivalent combination of education and experience. Leadership experience not required at this level, however must be comfortable interacting with clients and peers.
Experience with structured survey writing, questionnaire design and programming.
Unstructured, semi-structured, and structured interviewing and focus group design and moderation a plus.
Ability to calculate figures and amounts such as proportions and percentages.
Ability to compute rate, ratio, and percent and to draw and interpret spread sheets.
Ability to work with mathematical concepts such as probability and statistical inference.
Experience with Univariate Methods required
Experience with multivariate methods not required but preferred Experience with statistical package (like SPSS) required.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form in English.
Ability to define problems, assemble data, establish facts, and draw valid conclusions.
HKA Enterprises is a global workforce solutions firm. If you're seeking a new career opportunity or project experience, our recruiters will work to understand your qualifications, experience, and personal goals. At HKA, we recognize the importance of matching employee goals with those of the employer. We strive to seek credibility, satisfaction, and endorsement from all of our applicants. We invite you to take time and search for your next career experience with us! HKA is an EEO Employer who participates in the US Citizenship and Immigration Services E-Verify Program.